Wednesday 26 September 2012

Aussie Fashion Icon in 2013


I knew our girls would love the fashion topic. I guess lots of marketers want to play in fashion industry. However, maybe we could be “Fashion genius” and “Marketer genius” to predict “What would be Aussie Fashion Icon in 2013?”

Before we start, maybe we could list the most popular Aussie Fashion Brand first. After quickly searching of the top Aussie brand (URL as below), I just realized I don’t really know much Aussie Fashion, lol!! Anyway, please let’s have a class if you are same as me who don’t know any brand from the following URL.

In fact, listing all of them is too much for me, how about list three of my favor Aussie brands first; then we could star from them -- Country Road, Witchery, and Zimmermann. 


What’s the Colour in 2013? -- Neon Brights
A major trend on the international catwalks of the previous few seasons, vibrant neon shades are set to brighten up the Australian spring and summer. For those with no fear, the head to toe clashing neons seen at Ginger & Smart are a must.

What’s the Pattern in 2013? -- Garden Party
If you invest in just one printed piece for the summer season makes sure it is garden style floral print – be it a mirrored, oversized or ditzy, a floral print is a must to keep that wardrobe on trend. The garden print features on all possible garments, be it a stylish trouser suit, classic shirting or romantic skirts and dresses.
What’s to Wear in 2013? -- Peplum
 The stand-out shape creates curves on the hips, whilst nipping in the waist, creating a womanly hourglass silhouette.



4 comments:

  1. Hi, Annie
    Aussie Fashion Icon is really a interesting topic for Aussie females. Before I read through your blog, I am totally blank about the Fashion Icon in here, and now I have learned about it. It looks good actually, but perhaps I will not wear it. Lol... Thanks Annie

    David Liu

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  2. Thank you for visiting my blog with your comments.
    I guess you're right, you don't look good with those fashion trends I listed, haha...
    Sorry about it, once I talk about fashion, I am often led to talk about girls' stuff... However, you just remind me I actually should also put some fashion trends for the gentlmen...

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  3. Hahaha! The above link from the Vine features Aussie brands that most real Aussies don't actually wear, they are more marketed overseas (like Foster beer!) You definitely cannot go wrong with Country Road, Witchery and Zimmerman (good choices!) for everyday classic chic. Are you familiar with Sass & Bide - http://www.sassandbide.com/? They are my fave Aussie designers of all time (pity they are from Sydney!) and are my go to for special occasion outfits. Most Aussie chickies I know also have a leather jacket or two from White Suede - http://www.whitesuede.com/ and jeans from Bettina Liano - http://www.bettinaliano.com/. For handbags and accessories, it is very hard to choose a favourite amongst Oroton - http://www.oroton.com/ and Mimco - http://www.mimco.com.au/! Shoes are even harder, with Wittner - http://www.wittner.com.au/, Mollini - http://www.mollini.com.au/ and Tony Bianco - http://www.tonybianco.com.au/ all making me channel my inner Imelda Marcos xoxo

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  4. Thank you very much, Margua!
    It's a dangous lesson for me to learn more Aussie fahion with my wallet, lol!

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